Our design includes a new logo, format personality, retail communications, vehicle livery and front end website design.
The earthen colour palette builds on the sense of being handmade and fresh, with spots of brighter tones adding a vibrancy to the overall feel. The typography is flexible and fun whilst the food photography is grounded with ‘real’ dishes that look as good as they taste. Combined with a suite of playful ingredient illustrations, the brand is full of personality that’s warm and down to earth, just like Fitzers themselves.