Strategy / Branding / Environment
Beyond the expected
Molloys needed to change their brand perception in order to talk to a wider, more visually sophisticated audience. We worked with the brand to listen and redefine how the retailer was viewed, moving away from an impression of simply ‘another office’ to one of great quality, value, and exclusivity with a real sense of brand charisma.
The new store and brand design has elevated Molloys position as a pioneering and forward thinking retailer, connecting and winning with the modern audience, projecting a personality that is ownable and believable.