Jump Juice Bars

Strategy / Branding / Environment / Project Management

Cementing a market leader

Having established itself as Ireland’s leading juice and smoothie brand, Jump Juice Bars decided to cement that position with a brand and environment refresh that would showcase their forward thinking approach to customer experience design.

As their design partner, TAP was enlisted to bring the Jump Juice Bars vibrant brand ethos to life across their kiosk estate. The refresh had to connect with and win the new, increasingly demanding audiences, from parents with young children through to young professionals. It had to create an enjoyable yet time-saving experience that understood their needs.
To set Jump Juice Bars apart from the competition, we revisited the brand’s roots of being pure, simple and full of life, combining fun ‘doodle’ style illustration with a ‘real and honest’ materials.
With consistency being the hallmark of success for any rollout, the resulting refresh is modular to adapt to the range of kiosk formats and maintains a fluent expression of the brand throughout.

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