Branding / Office Design
A global retail experience
TAP worked with ARI to transform their Dublin head office. The result is a branded environment that adheres to the overarching brand to create an invigorating platform for positive engagement with an underlying theme of the brand’s vision and values.
Consistency was a very important part of the success of this project. It was important to develop a consistent and fluent expression of the brand’s vision and values throughout all the key areas.
A style was created using a bold and contemporary graphic illustration style that lends more personality to the brand while giving an opportunity to customise to each ARI location and their range of products.
Each meeting space was defined by a name that refers to different aspects of the business. This helped to create a lively environment that was exciting for staff and clients alike.