TAP are absolutely delighted to be crowned gold winners with Household Design at the recent ARE/POPAI design awards in Las Vegas for their work on the SuperValu’s flagship store in Blackrock.
With the brand proposition “Real Food, Real People” at the core of our approach, TAP designed the fixtures at key touchpoints throughout the fresh departments, developed a communication suite that engages the customer with effective storytelling, and emphasised the in-store theatre with merchandising props.
SuperValu Blackrock sparked a change in customers perception of the brand from solely offering value to a quality food destination that creates a rich food festival ambience.
With international recognition for this store, SuperValu has further cemented it’s position as the market leader in Irish food retail with a forward thinking approach to quality and freshness that continues to win customers.
A.R.E. | POPAI The New Association is the global, non-profit association