Branding • Identity

One of the more common animals on Dublin airport’s runways, wild hares are always a point of interest for Irish and international travelers alike. More mature forms than rabbits, hares are nonetheless synonymous with high energy, a well-suited symbol for coffee. Wild Hare Coffee is a great addition to the Carlton Hotel and creates a fun and unique experience within a restaurant and bar area. Illustration using a loose pen form of the jumping hare lends a sense of humour and fun to the brand.


Mirroring the of energy of a jumping hare through the dotted line and ‘moving’ letters of ‘Wild’, creates an immediate sense of playfulness that doesn’t take itself too seriously. Feels genuinely good-hearted with a pervading sense of high quality craft.


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