Branding • Packaging Design • Art Direction

OPPORTUNITY

To create ‘The Present Box’ as a meaningful change and an effective concept that removes tech temporarily from the parent-child relationship, allowing them to focus back on the innocent simplicity of play, tech free – giving back ‘The Gift of Time’.

 

STRATEGY

Creation of a distinct brand visual language – through typography, illustration, website design and packaging. A playful and original approach was used to capture the unique quirks and eccentricities of the brand, creating a tone of voice and personality that appeals to parents and children.

 

Working with Brendan and Alice at TAP Creations was a colourful whirlwind of creativity, imagination, innovation, forward thinking  and professionalism. They got under the skin of my concept and brought it to life with such class and slickness.  Highly recommendable.

 

Jenny McGrath – CEO and Founder of The Present Box Ltd

RESULT

In an ever increasing tech savvy age, there is a growing sentiment that we are digitally detached from our loved ones. We’re under surveillance, unable to concentrate, we’re not present. The Present Box creates that balance between work and play, allowing quality time together as a family. Technology will of course shape the future, but there are opportunities to redefine the role it plays in our lives. The Present Box is primed to tap into this growing digital-detox movement and help parents reconnect with their children.

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