Interior • Branding • Illustration

Recognising customers ever growing demand for food quality in environments that were a feast for the senses, the Glenroyal Hotel in Maynooth had a vision for a signifcant vacant space in their premises.Inspired by established emporiums such as Avoca and Donnybrook Fair, they approached TAP to design and develop a new ‘foodie’ destination form brand identity through to the store experience.

OPPORTUNITY

Launch of a new foodhall identity in the heart of Maynooth with a vision to grow into a nationwide recognised brand.

STRATEGY

Creation of a full identity that established positioning, tone of voice, suite of brand assets and communication hierarchy.