Branding • Packaging Design • Spacial Design

In their short history, Scrumdiddly’s has become an Irish institution for indulgent ice cream treats and a destination for their target audience – anyone who likes ice cream!

In light of growing success and plans for franchise expansion, they had identified an opportunity to refresh their brand with a more consistent identity and environment design. This refresh would provide the visual platform for all future development and ensure a consistent expression of the brand across any format.  

 

TAP designed this new brand experience, reflecting the vibrant and upbeat personality that’s synonymous with Scrumdiddly’s throughout their communications and at every key customer touchpoint. With the success of the brand and spatial design, this also extended into a range of promotional merchandise from cups for life, to retro-style t-shirts etc. so customers take a little bit of the Scrumdiddly’s magic home.  

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