Branding • Signage

OPPORTUNITY

Molloys needed to change their brand perception in order to talk to a wider, more visually sophisticated audience, including professionals with a bit more to spend alongside their existing customers. We worked with the brand to listen to redefine how the retailer was viewed, moving away from an impression of simply ‘just another offie’ to one of great quality, value, and exclusivity with a real sense of brand charisma.

 

STRATEGY

Our insight into customer experience, formed the basis for considered zoning of their product range. The new brand story engages with a experience concept of the ‘store-within-a-store’ translated through a conversational tone of voice and inviting, friendly communications throughout.

The refreshed identity fuses a strong sense of the brand heritage with a contemporary twist that captures the unique quirks and eccentricities of a 3rd generation family business.

 

RESULT

The new store and brand design has elevated Molloys position as a pioneering and forward thinking retailer, connecting and winning with the modern audience with a personality that is ownable and believable.

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