Interior • Retail • Illustration

OPPORTUNITY

Having worked together for several years now,TAP enjoy a close working relationship with Ireland’s premier juice and smoothie brand, Jump Juice Bars. With our in-depth knowledge of the brand, we were ideally positioned when they approached us to help reinvigorate the brand’s personality to further cement their number 1 position. The evolved identity features across the full Jump Juice kiosks, packaging range and point of sale. With a fun and vibrant personality to explore, the early stages of the project focused on identifying where we could build on the existing brand assets to connect Jump Juice with a more contemporary and high quality tone. We wanted to idenitfy the assets that would capture the unique energy of the brand. This meant creating a new suite of playful brand illustrations, a refreshed menu system and introducing new robust materials and display fixtures. The overall result is very sensitive to Jump Juice’s brand proposition. The evolution emphasises the originality of the brand with robust underlying principles that create the platform for all future kiosks and brand applications. 

OPPORTUNITY

Evolve the Jump Juice brand experience from simply a high energy destination to one that connected positively with customers in a meaningful way and distinctive tone of voice.

 

STRATEGY

Introduce a layer of communication that reflects the upbeat and fun personality at the core of the brand alongside a new materials palette that brings an authenticity and quality tone.

 

RESULT

Successful new kiosk launches in Kilkenny and Cork act as the benchmark for future rollout. TAP continue to work as design custodians with Jump Juice to maintain their high standards.

 

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