CENTRA STORE REFRESH

Interior • Product • Retail

The retail environment for Centra neighbourhood and convenience stores needed a refresh to excite and engage customers with their new brand experience. TAP were approached by Musgrave Group to design and deliver a new store environment for two trial locations; Power’s of Rathnew, Co. Wicklow and Brett’s of Kildare town (Winner of Best Store Redesign 2016 at the second annual Checkout National Retail Supplier Awards) With a clear understanding of the brand ethos and customer profiles, we created an exciting customer journey, engaging them at each key hallmark.

 

 

 

 

RESULT

Working closely with the Musgrave team, we developed a detailed specification for the material finishes, equipment layout and key touchpoints. This level of design detail was intrinsic to showcase the exciting new foods on offer and maximise their appeal to customers.

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