Branding / Environment / Project Management
Redefining for a new market
With Pita Pit’s expansion into the Irish market, they recognised an opportunity to reinvigorate their identity to appeal to a more visually sophisticated audience with 2 trial stores in Dublin. With a strong insight to the evolution of the food consumer here, TAP were ideally positioned to bring the brand the next level.
The brand exudes an upbeat personality that doesn’t take itself too seriously; we reflected this through a series of playful, light-hearted communications.