Butler & Barry

Strategy / Branding

Crafting distinction

With an idyllic, promenade location on the Bray seafront, Butler & Barry aimed to be the go-to destination for a wide audience in a highly competitive market. TAP were engaged to craft a new-to-market brand identity that was a fusion of old and new, and full of charisma.

Butler & Barry

Inspired by the theme of a ‘curiosity cabinet’,
we developed a visual narrative that was
entered around 2 fictional characters: Butler the eccentric, globe trotting aristocrat with a penchant for the dramatic; and Barry the chef with passion for local produce, and quality food and drink.

This theme lent to a distinctive brand story and tone of voice that flows effortlessly between enjoying a relaxing dining experience through to happy hour at the cocktail bar.

The hand-drawn aesthetic and warm palette exudes warmth and quality. This reflected our insight that customers wanted to feel indulged in an environment that felt like home and resulted in a local, sociable destination accessible to everyone.